Presently, the average internet user has an attention span of fewer than 30 seconds. You must create and publish quality content for your readers, and in most cases, heavy text content will not be enough to keep your traffic on glued to the site.
According to results from a recent study by 3M, the human mind processes images and infographics 60,000 times faster than text. This creates faster connects with your audience, which then increases the conversion rate of the browsers into subscribers.
In another study focusing on tweets, results showed that tweets with images get retweeted 90% more than tweets without images. Over the course of five years, there has been a rise in the number of individuals searching for infographics.
How do such media attract traffic you may be wondering? In this guide, we will explore the various ways that images and infographics get traffic to your site.
Higher Social Media Rotation
Analysis from different social media platforms shows that traditional text posts get roughly 75 reactions while posts with images and infographics get over 600 reactions a minute. People are also more likely to share your images and infographics, which translates to more traffic for your site.
More Visibility through Web Search Results
The biggest source of traffic for many sites is through web searches. Presently, search engine ranking algorithms now favor content that has relevant images and infographics breaking up the text content. There are higher possibilities that users will come across your infographic while doing their research. Internet users also searching for images will also come across your infographic, and if it is relevant, they will end up on your site.
The average site visit lasts less than a minute, and it is crucial to dazzle the reader with valuable content otherwise, they will move on to the next site. Infographics and images have the power to impress the reader, and they end up spending more time on your site to check out other content you have on your site or bookmark it for reading later.
As much as images and infographics can attract more traffic and keep them engaged; refrain from using heavyweight images and infographics. The consequence is that your site will take too long to load and the user will not wait.
However, since there is a high number of content marketers using infographics; go a step further and make your infographics and images interactive by adding videos or clickable links.